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Dual sponsorship move in IPL draws criticism

The IPL now allows dual sponsorship.

What this means is that teams can now have different sponsors for their home and away games.

What next?

Home and away captains?

The move is a ploy to help teams earn additional revenue.

Soccer teams wear different coloured jerseys for home and away ties.

But different sponsors?

Is the colour of money different when home or away?

Existing sponsors are displeased.

New sponsors might come in only at the expense of current ones. The rumblings against the ad-hoc running of the Indian Premier League resound higher.

The BCCI sure believes that they have to be first—in everything. From the sublime to the ridiculous.

Quote of the day:
A sympathetic Scot summed it all up very neatly in the remark, "You should make a point of trying every experience once, excepting incest and folk dancing." – Sir Arnold Bax

Tennis comes into its own!

Image by Getty Images via Daylife

A few days ago, Aita announced the Indian Tennis League (ITL), which has been inspired by cricket’s Indian Premier League (IPL) and the World Team Tennis (WTT), held every summer in the US. Initial expectations include attracting some of the biggest, recently retired names in world tennis to this event.

A league of its own – Business of Life – livemint.com

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