milestone

Coca Cola cans Sachin Tendulkar for fans and posterity

Sachin Tendulkar’s 100th ton will be celebrated with his image on the side of 6.5 million Coke cans within the next fortnight.

Canning it for posterity, indeed.

The master batsman will be smiling back at you and your friends when you pep up the moment from those special tins when he reaches that special milestone.

This is a first for Coca Cola, India. No celebrity picture has decorated a Coke canister in the sub-continent. Ever.

Nine other distinguished moments have been selected to be painted on the sides of the special edition beverage.

Coking a snook at the competition, for sure.

2.145 million litres lauding an epoch-making moment in Test cricket.

Another 800,000 cans will be released eulogizing his 100th international hundred.

Definitely a whole lot of tonnage.

Quote of the day:
When I’m working on a problem, I never think about beauty. I think only how to solve the problem. But when I have finished, if the solution is not beautiful, I know it is wrong. – R. Buckminster Fuller