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Dual sponsorship move in IPL draws criticism

The IPL now allows dual sponsorship.

What this means is that teams can now have different sponsors for their home and away games.

What next?

Home and away captains?

The move is a ploy to help teams earn additional revenue.

Soccer teams wear different coloured jerseys for home and away ties.

But different sponsors?

Is the colour of money different when home or away?

Existing sponsors are displeased.

New sponsors might come in only at the expense of current ones. The rumblings against the ad-hoc running of the Indian Premier League resound higher.

The BCCI sure believes that they have to be first—in everything. From the sublime to the ridiculous.

Quote of the day:
A sympathetic Scot summed it all up very neatly in the remark, "You should make a point of trying every experience once, excepting incest and folk dancing." – Sir Arnold Bax