“Stop telling us something is interesting, the viewer can decide whether it’s interesting; don’t use that word ‘clever’ — it’s a game of cricket, that’s all; stop asking questions of other commentators and excluding the viewer; stop telling us about s*** weather; cut out the in-jokes — we’re not interested in your tennis and golf games or your fish and chips; keep women, kids and blokes who don’t play the game in the loop by keeping it simple and explaining it for dummies; call the f***ing game, not the peripherals; tell us about the game but don’t analyse everything — it’s not science, it’s a game, and all that analysis is boring; call the game; know the players, know the figures, know the conditions and take us inside the game. Don’t lecture. Call the bloody game.”
—Kerry Packer.
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