commercials

"I’m aware of the responsibility that I have as a present number one to represent the sport in some ways off the court. So I need to do that in a best possible way. You know, I’m trying. You tell me, how am I doing?"

Novak Djokovic cares about being No.1.

What he really meant:

“It’s quite difficult, you know. Earlier, I could take the mickey out of Roger (Federer) or Rafael (Nadal) when they were ranked higher. But I can’t mimic myself, can I?”

What he definitely didn’t:

“That explains the Maria Sharapova Head commercials.”