What he said:
"I’m aware of the responsibility that I have as a present number one to represent the sport in some ways off the court. So I need to do that in a best possible way. You know, I’m trying. You tell me, how am I doing?"
Novak Djokovic cares about being No.1.
What he really meant:
“It’s quite difficult, you know. Earlier, I could take the mickey out of Roger (Federer) or Rafael (Nadal) when they were ranked higher. But I can’t mimic myself, can I?”
What he definitely didn’t:
“That explains the Maria Sharapova Head commercials.”
Make Time For Sports. 
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