The news that Indian poultry giant Venkateshwara Hatcheries (VH) affectionately known to all as Venky’s chicken, struck a deal to take over BlackBurn Rovers , an English Premier League (EPL) team has come like a thunderbolt out of the blue.
This is a wonderful time for Indian companies making their presence felt across the international sporting arena.
The Indian Premier League is the second most expensive league in the world.
Force India is Vijay Mallya’s acquisition in the Formula 1.
And now Blackburn Rovers joins the stable of notable sporting buyouts.
Well, if you can’t beat them, let’s buy them is a mantra that is easy to follow!
The acquisition of Blackburn Rovers and the sizeable Asian population there leads Venky’s strategic marketing advisors to look for synergies between the historic footballing franchise and the poultry giant.