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Sepp Blatter: What he said, really meant and definitely did not

Joseph "Sepp" Blatter, President of FIFA

Sepp Blatter Intends to Shake The Apple Tree, Long and Hard

What he said:

"It takes time to shake the tree until all bad apples have fallen to the ground.”

FIFA chief, Sepp Blatter, promises to clean up soccer’s governing body in an open letter addressed to the readers of “Inside World Football”.

Blatter recently ordered the reopening of the ISL case where it is alleged that FIFA and Olympic officials accepted kickbacks on marketing contracts.

The FIFA boss was re-elected President unopposed when Bin Hammam was provisionally suspended by FIFA’s ethics committee in June this year.

This is Blatter’s fourth consecutive term at the helm of international football.

Blatter wrote:

It would be disingenuous of me not to acknowledge reality, and the fact that we have been fighting an uphill struggle to calm nerves, initiate urgently needed reforms and at the same time adhere to a sense of reason during the stormiest of times.
FIFA’s last 100 days were among the most difficult in it’s over 100-year history.

Blatter added:

“It takes time to shake the tree until all bad apples have fallen to the ground. Even if some of them refuse to fall at first.”

Blatter concluded, saying:

In brief: I have initiated relevant and powerful change without "ifs" and "whens".
FIFA remains committed to walking the walk and won’t get stuck in solely talking the talk. By December, this will become clear for all to see. Until then, I invite everybody to bear with us so that we can clean house and come back to the public with facts that allow FIFA to enter a new decade of doing business. And never again revert to doing "business as usual".

What he really meant:

“It seems some bad apples are coated with super-glue. We’ll have to shake very hard and long.”

What he definitely didn’t:

“Am I not the apple of your eye? The largest and the tastiest.”


I have been an IT professional with over 12 years professional experience. I'm an B.Sc. in Statistics, M.Sc in Computer Science (University of Mumbai) and an MBA from the Cyprus International Institute of Management. I'm also a finance student and have completed levels I and II of the CFA course. Blogging is a part-time vocation until I land a full-time position. I am also the author of three books, Those Glory Days: Cricket World Cup 2011, IPL Vignettes and Poems: An Anthology, all available on Amazon Worldwide.


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