Sachin Tendulkar and Shane Warne have launched a Legends T20 Cricket League to be held in the USA in August-September.
Shah Rukh Khan has gone a step further and extended the Kolkata Knight Riders brand by buying Caribbean T20 team Trinidad & Tobago. Mark Wahlberg and Gerard Butler are other actor-owners of Barbados Tridents and Jamaica Tallawahs respectively.
This confluence of acting and cricketing giants to promote the sport overseas is welcome.
The more the merrier.
Ageing superstars and retired cricketers have much more in common than their age. They enjoy a hold on their fans way past their expiry date.
The Legends T20 League will test this theory. More power to them.